IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, whi IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?详情
斯蒂芬·阿梅尔,盖布瑞·马赫特,莱克斯·斯科特·戴维斯,乔什·麦克德米特,布莱恩·格林伯格,Troy Winbush,帕顿·奥斯瓦尔特,恩里克·克兰东尼,布莱恩·鲍姆加特纳,阿兹塔·加尼扎达,Rachelle Goulding,内森·维特,Carson A. Egan,玛姬·格蕾斯,维多利亚·嘉丝蒂,索非亚·佩尔纳斯,约翰·阿莫斯,马特·莱斯切尔,凯文·韦斯曼,爱丽丝·李
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